Until 14 September 

Fortnum & Mason is celebrating 100 years of Winnie the Pooh with a charming summer experience inspired by the much-loved bear and his friends from the Hundred Acre Wood.

At the heart of the celebration is a specially created Winnie the Pooh Afternoon Tea, served in Fortnum’s iconic Diamond Jubilee Tea Salon. With menus designed for both adults and children, guests can enjoy an imaginative selection of honey-inspired treats, delicate finger sandwiches, freshly baked scones and beautifully crafted patisserie, all accompanied by Fortnum’s celebrated teas.

Playful details drawn from A. A. Milne’s timeless stories bring an extra touch of magic to the experience, making it a delightful summer occasion for families, as well as nostalgic grown-ups who have cherished Winnie the Pooh since childhood.

The celebration continues throughout the Piccadilly store, where visitors can discover an exclusive collection of Winnie the Pooh gifts, keepsakes and picnic treats—perfect for summer adventures or as a special reminder of this landmark anniversary.

For further information and bookings, click HERE.

Fortnum & Mason, 181 Piccadilly, London W1A 1ER